Google: Your Browser is Outdated

May 23, 2012

It is official from google!

if (!can_have_your_search_history)
     your_browser = outdated;

Awhile ago, Google started changing up their marketing a bit, promoting their browser, Google Chrome, over all other browsers, including Firefox.

I posted about it here, noting a distinct and much more aggressive marketing campaign via Google. Although they still invest in Firefox, they do, after all, need all the data they can get and have decided to heavily promote their browser.

Their most recent doodle, a synthesizer, continues this trend, printing a warning “Upgrade to a modern browser and see what this doodle can really do.” for non-Google products.

Even the most recent Firefox shows this error, as well as IE9, despite working well in both browsers. I didn’t notice any differences between the Firefox vs Google Chrome version, both of which are more or less the latest version.

Of course others do this as well. For instance, Microsoft is well known for marketing their browser heavily in similar sort of manners, as well as removing the choice of browser/search engine, or trying to steer their user towards one of their products.

However, I still find it amusing that Google really does seem to be transitioning to a no-holds-barred approach when it comes to marketing their o̶p̶e̶n̶ ̶s̶o̶u̶r̶c̶e̶ ̶b̶r̶o̶w̶s̶e̶r data-collection tool.

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2 Responses to “Google: Your Browser is Outdated”

  1. Jim Burke Says:

    The irony: at the bottom of your page reads ‘Get every new post delivered to your Inbox.’ So you can take my personal information, but not Google? The really rich part is that your page is loading from two different Google ad domains. Get tracked while you read about being tracked, dawg.

  2. junger95 Says:

    Jim, thank you for your comment.

    I think the bubble created by knowing each website you goto, what you search for, the contents of your email, all the data/traffic Android provides, and the other information Google has, merits some consideration.

    Much more so than distributed website analytics or providing an opt in way for visitors to get updates to their comments. After all, not only is a valid email address not required to view or browse this website, but you are free to use a fake or disposable email when commenting, as you did.

    There is no requirement to receive email updates. However, it is a service, which can be useful if you want to participate in a discussion or find something interesting, without having to check back frequently.

    So, what you call irony, or an opt-in new post notification, I think is more apples to oranges.

    And, I find the change in marketing tactics so far this year by Google is really quite interesting, which is the meat of this post!

    Regarding using Google domains on WordPress.com, one of the tradeoffs of using a non self hosted blog service, like WordPress, is that you don’t get to control certain aspects.

    In this case, the use of adverts or who they use for a cdn. At least in regards to ads, I would hope this helps cover some of the costs of them providing this fairly awesome service.

    If it really bugs you, I reccomend using noscript + adblock, for a much more secure, fast, and private browsing experience. Most websites you browse use similar sorts of monetization services.

    Also, I understand that you may not have read many of my posts, but while I am critical of Google, there are also things I like about them. I make no effort to hide the fact that I utilize, have profited from, respect, and enjoy many of their services and things they have done. However, there are also things I find objectionable about Google as a company. I am not one to fall into a blind-support situation like some do over their choice of smart-phone, Browser, or OS, even Linux which I really enjoy.

    Hope to talk to you again!


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